Rapper Travis Scott dominated Fortnite earlier this yr with an in-game live performance, now he is bleeding over into a bigger gaming pool by turning into PlayStation’s newest strategic inventive associate.
As revealed within the newest PlayStation Weblog publish, Senior Vice President of PlayStation Worldwide Advertising and marketing Eric Lempel revealed their collaboration with Scott. “Via our mutual ardour for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack model to provide progressive tasks that we hope will delight our collective followers.”
The PlayStation staff says they selected Scott as a result of he’s “continuously stunning” and “extremely progressive,” which is one thing they’re in search of when going into a brand new era of gaming.
The rapper has an extended historical past with PlayStation as a fan, making the collaboration an thrilling one for Sony as they transfer full steam forward. The performer additionally shared a couple of phrases in regards to the collaboration, saying: “I’m actually trying ahead to having the ability to showcase all the things that Cactus Jack has labored on with Sony and the PlayStation staff. Most significantly I’m excited to see how the PlayStation followers and household reply, and I sit up for operating some video games with all people very quickly!”
Each Microsoft and Sony are making ready for the following era to launch right here subsequent month with up to date expertise, new video games to expertise, and two very wildly totally different advertising methods concerning their ecosystems. Will probably be attention-grabbing to see what Scott’s affect will probably be within the bigger scheme of issues for PlayStation as they deal with making their very own ecosystem extra unbiased and guarded from different platforms.
What do you consider the collaboration between Travis Scott and Sony as the most recent PlayStation strategic inventive associate? What are you hoping to see come out of this pairing going ahead? Pontificate along with your ideas within the remark part under and inform us what you might be most fun for when the PlayStation 5 launches on November 12.