The Pokémon Firm Worldwide is celebrating 25 years of the beloved franchise in an enormous manner with a newly introduced collaboration with pop singer Katy Perry. The worldwide music celebration known as P25 Music will characteristic Perry alongside different rising artists to ring in these “gotta catch ’em all” festivities.
To have fun 25 years of Pokémon, the corporate is teaming up with Common Music Group for Manufacturers to assist make the 25th-anniversary get together one to recollect. That is the most important occasion thus far for the franchise, in accordance with the Pokémon Firm, and can embrace “a number of the largest names in music.” Perry’s position within the celebratory occasion will even lengthen past headlining, she will even be working as a “premier collaborator” all through the whole yr.
“Pokémon has been a relentless in my life from enjoying the unique video video games on my Recreation Boy to buying and selling Pokémon TCG playing cards at lunch to the adventures of catching Pokémon on the road with Pokémon Go. I’ve even visited the Pokémon Café in Japan whereas on tour! It’s an honor to be chosen to assist have fun a franchise that has given me a lot pleasure within the final 25 years, and to have the ability to watch it evolve within the methods it’s supplied that type of electrical pleasure for the youngsters in my life and all over the world,” mentioned Katy Perry in a press launch in regards to the Pokémon music occasion.
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is vibrant, enjoyable and uplifting,” added Colin Palmer, vp of promoting at The Pokémon Firm Worldwide, in that very same press launch. “Katy is an excellent ambassador to assist us have fun 25 years of Pokémon, and we are able to’t await music followers in all places to expertise the thrilling collaborations we now have deliberate.”
Extra particulars in regards to the ongoing music occasion might be dropping all through 2021 alongside the promise of much more thrilling reveals on the best way.
“We’re honored to have fun the 25th anniversary of Pokémon and the numerous cultural impression this beloved franchise continues to have all over the world. Working collectively, we now have developed dynamic year-round programming involving artists from throughout UMG’s labels — as a result of what higher technique to create a worldwide celebration than by means of the ability of music,” concluded LJ Gutierrez, Basic Supervisor, UMGB.
In earlier years, we have seen Pokémon Day bulletins for brand spanking new video games in addition to enjoyable, integrative methods to hitch the fandom by means of issues like Snapchat filters and particular Pokémon Go occasions. Whereas we do not have particulars about what might presumably be revealed exterior of what we already know (like a brand new Pokémon Snap), extra bulletins might be flowing in steadily all year long as a part of this particular 25-year occasion.
Whereas a lot of the world remains to be coping with isolation because of the continued unfold of COVID-19 and Keep At Dwelling orders, the ability of music shouldn’t be discounted. Pairing the delight of music with the love of the lovely Pokémon franchise is a recipe for an superior technique to come collectively as a neighborhood.
To study extra in regards to the year-long Pokémon celebration, you’ll be able to take a look at the official Pokémon web site right here for extra fan-driven actions and new bulletins about what’s subsequent for the franchise.