2K Responds To NBA 2K21 Unskippable In-Recreation Advert Backlash

Earlier this week, 2K was within the scorching seat as soon as extra when NBA 2K21 gamers observed unskippable advertisements that prevented them from making modifications whereas within the foyer. Now, the writer is responding to the unfavourable suggestions by saying the location was not intented and that it is going to be “fastened” quickly. 

2K took to the sport’s official Twitter account to thank gamers for his or her suggestions with the next assertion connected: “As many are conscious, lately advertisements have been built-in in 2KTV segments. Yesterday’s 2KTV advert placement impacted our gamers’ expertise in a method we did not intend, as these advertisements will not be meant to run as a part of the pre-game introduction. This can be fastened in future episodes, thanks in your continued suggestions.”

This is not the primary time that unskippable advertisements had been a difficulty within the NBA 2K collection and the truth that it occurred once more is what had many gamers upset. The interference with in-game choice additionally brought on frustration, on high of the notion of advertisements for a recreation that prices $60 at retail; $70 if shopping for for subsequent gen. 

It appears to be like like 2K is not planning on eradicating the advertisements solely, as a substitute merely transferring them round. It will likely be attention-grabbing to see what the response can be from followers concerning the assertion and at which level these financial selections will affect the variety of gross sales seen inside this franchise. 

What do you concentrate on the unskippable NBA 2K21 advertisements and the responding backlash? Do you suppose 2K’s response is appropritate, or not sufficient given previous historical past? Pontificate together with your ideas within the remark part under and inform us what you suppose. 

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